About Us

Proudly South African
Pedego is different because we put people first.
The most important part of every Pedego isn’t some high tech gadget or fancy bicycle component – it’s the person riding it.
Everything we do is focused on the actual experience of buying and owning a Pedego and all the joy it can bring into your life.
Our Umhlanga Dealership
Our motto is hello, fun…
Pedegos are the very best electric bikes on earth because they’re the most fun to ride.
That’s why Pedego owners don’t like their bikes – they love ‘em.
We have full distribution rights for Africa with extended warranties and Back ups
If a Pedego owner is merely satisfied, then we’ve let them down.
Satisfied isn’t good enough for us!
It’s our policy to do whatever it takes to make sure that every single Pedego customer is delighted with their bike and overall experience.
Labor of Love
We love our work because all we sell is fun!
Every hour of everyday somewhere on earth someone is falling in love with a Pedego and rediscovering the simple joy of riding a bicycle.
That feels pretty good.

Pedego’s Story

Pedego was founded in 2009 by Don DiCostanzo and Terry Sherry, two long-time business partners and lifelong friends who were best men in each others weddings.

Don lived on top of a giant hill that took all the fun out of riding to the beach, so he went online and bought an electric bike. He loved it so much that he bought another, and another, and another… Before long, he wound up with seven different electric bikes in his garage!

His friends loved them too, and some of them wanted their own, so he opened up a shop in Newport Beach that quickly became the largest electric bicycle retailer in the US.

Soon, Don found himself frustrated and disappointed with the poor quality and boring style of all the electric bikes on the market. He dreamt of creating his own brand of electric bikes that would live up to his high standards and appeal to more people.

But he knew he couldn’t do it alone, and that’s where Terry comes in.

Terry has warm childhood memories of fixing up old bikes with his dad. He remembers going to swap meets to search for broken down, neglected bikes to bring back to life. He learned to strip them down to the bare frame and completely rebuild them from scratch to be as good as new.

Between Don’s innovative vision and Terry’s technical expertise, Pedego Electric Bikes was born. The colorful, fun bikes were instant crowd pleasers, and Pedego’s world class customer service earned them a special place in the hearts of customers everywhere.

Today, Pedego is a market leader and one of the most recognized electric bike brands in the world. They are constantly adding more stores, more products, and most importantly, more delighted customers!