Three teams arrived from New York and Los Angeles for the commercial shoot. Geometry Global agency and Civilian Studios combined forces as the production crew. Time Warner Cable Business Class sent managers to track their progress. Controlling it all was our fearless director, documentarian Dianne Paragas. In all, nearly 20 film folk swept into our store early Thursday morning. And they didn’t wrap until Friday night. In those two days, this cross-country collection of movie magic masters did what they do better than anybody. Their first illusion was to turn Brian and me into “The Talent” — Ha! When we grabbed a break during the interview portion of filming, they called The Talent back on set. We glanced around.
Brian asked, “They hired actors?”
I replied, “They meant the bikes!”
I really enjoyed having our own personal make-up artist. Talented Jordana David arrived with the LA team and immediately took up the daunting task of erasing 40 years off my face – a losing proposition. She did make me look pretty good for my age. I entertained the fantasy of permanently employing her to follow me around. Brian always looks great, so he had no idea why I would want this.
Eventually, we grew into our roles and came when called. We were nervous that we’d be tongue-tied on camera, so it was a relief to learn that Dianne has won awards for her documentaries and was experienced in drawing people out of their shells. She directed us to repeat lines different ways, and she asked questions about our bikes and our experiences with Time Warner Cable Business Class. With a conversation in place, it became easier to express cogent ideas. And it was especially helpful to be assured that the editor could work magic later, snipping and shaping our responses into a refined set of lucid messages. Mostly, we just tried to enjoy our 15 seconds of fame without making too much out of it. At this age, the dream of becoming a star has morphed into hitting keys and a space bar. I’m more comfortable writing the script than acting it out.
The store enjoyed a minor makeover too. They had to “Greek” the place — film lingo for covering any logos not part of our Time Warner story. (Weeks later, I was still pulling strips of black tape off of the cash register, the printer, the scanner, the clock, the fan, the trash can and more … worth it!)
When they completed the interior filming, we rolled a fleet of Pedego bikes outdoors. Think of every spokesperson you’ve ever seen on a commercial. Now picture that person reciting those lines while balancing on two wheels. Weeeee! Add to that the thrill of putting the camera operator on a bike. You haven’t known a roller coaster ride until you’ve followed a camera bike. Next week, I’ll share a little about our outdoor adventures.
Until then, see you on the bike path!